The Effects of Lifestyle on COVID-19 Vaccine Hesitancy in the United States: An Analysis of Market Segmentation

The Effects of Lifestyle on COVID-19 Vaccine Hesitancy in the United States: An Analysis of Market Segmentation

The aim of this study is to correlate lifestyle characteristics to COVID-19 vaccination rates at the U.S. County level and provide where and when COVID-19 vaccination impacted different households. We grouped counties by their dominant LifeMode, and the mean vaccination rates per LifeMode are calcul...

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Bibliographic Details
Main Authors: Ozdenerol, E. (Author), Seboly, J. (Author)
Format: Article
Language:English
Published: MDPI 2022
Subjects:
consumer segmentation
COVID-19 vaccination
geographic information systems
lifestyle traits
vaccination intervention
Online Access:View Fulltext in Publisher

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