Framing Climate Change Impacts as Moral Violations: The Pathway of Perceived Message Credibility

Climate change has been increasingly discussed in moral terms in public discourse. Despite the growing body of research on the effectiveness of moral frames in bridging the ideological divide, few studies have examined the role that perceived credibility, an important element of any persuasive appea...

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Bibliographic Details
Main Authors: Chu, H. (Author), Huang, J. (Author), Yang, J.Z (Author)
Format: Article
Language:English
Published: MDPI 2022
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Online Access:View Fulltext in Publisher

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