How Do Firms Achieve Green Innovation? Investigating the Influential Factors among the Energy Sector

• Main Authors: Haffar, M. (Author), Nassani, A.A (Author), Radulescu, M. (Author), Sinisi, C. (Author), Yousaf, Z. (Author)
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: Dynamics capability; Energy; Energy firm; energy firms; green dynamic capability; Green dynamic capability; green innovation; green innovation strategy; Green innovation strategy; Green innovations; green organizational identity; Green organizational identity; Innovation strategy; Managers; Organizational identities
• Online Access: View Fulltext in Publisher

 This research aims to examine the direct impact of green innovation strategies and the green dynamic capability on green innovation. The indirect effect is also tested, using green organizational identity as a mediator. A cross-sectional and quantitative research approach was used to collect data from energy firms. The results show that green innovation strategies and green dynamic capabilities positively affect the green innovation. The findings also proved that a green organizational identity acts as a mediator. The research outcomes suggest that the role of green organizational identity needs to be verified by firm managers who want to boost green innovation. In the advance era, society is more conscious about the green environment. Managers need a green innovation strategy to achieve green innovation within their firm. This study will help to manage the environmental issues, environmental degradation reductions, and establishment of green programs and products, which will all benefit society in the terms of improving resource efficiency, enhancing quality of life, and encouraging economic development. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.