THAILAND’S IMAGE FROM THE PERSPECTIVES OF CHINESE NON-VISITORS AND VISITORS
This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was unde...
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| Format: | Article |
| Language: | English |
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Akdeniz University Publishing House
2022
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| Online Access: | View Fulltext in Publisher |