THAILAND’S IMAGE FROM THE PERSPECTIVES OF CHINESE NON-VISITORS AND VISITORS
This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was unde...
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| Format: | Article |
| Language: | English |
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Akdeniz University Publishing House
2022
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| Online Access: | View Fulltext in Publisher |
| Summary: | This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was undertaken. The findings showed that the perceptions of nonvisitors and visitors were quite different, mainly due to the types of information sources these people used in their destination image formation process. The non-visitors tended to have positive images, whereas the visitors had more mixed perceptions of Thailand. © 2022 Akdeniz University Publishing House. All rights reserved. |
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| ISBN: | 21479100 (ISSN) |
| DOI: | 10.30519/ahtr.972877 |