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| LEADER |
01096nam a2200145Ia 4500 |
| 001 |
10.2501-JAR-2018-001 |
| 008 |
220706s2018 CNT 000 0 und d |
| 020 |
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|a 00218499 (ISSN)
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| 245 |
1 |
0 |
|a Measures that can boost outcomes from environmental product claims
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| 260 |
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0 |
|b World Advertising Research Center
|c 2018
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| 856 |
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|z View Fulltext in Publisher
|u https://doi.org/10.2501/JAR-2018-001
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| 520 |
3 |
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|a This study establishes claim specificity as a conceptually distinct message characteristic and a robust antecedent of claim credibility. The relationship between the specificity and the credibility of green claims is examined by way of a 2 × 2 online experiment, with a broad sample of consumers. The results show that being specific increased the perceived credibility of green claims across a range of products, regardless of their perceived environmental relevance. Theoretical, practical, and research implications are discussed. © 2018, World Advertising Research Center. All rights reserved.
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| 700 |
1 |
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|a Ganz, B.
|e author
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| 700 |
1 |
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|a Grimes, A.
|e author
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| 773 |
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|t Journal of Advertising Research
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