Marketing management risks of online business: taxonomy, verification and assessment
Introduction. Digital transformation, which is characterized by the rapid pace of changes in the marketing environment, aggressive actions of competitors, high heterogeneity of consumer requests and preferences, has a significant impact on the business, namely, it requires the generation and impleme...
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Society Transformation
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |