| Summary: | Despite strong development in Vietnam's major cities, buses only contribute to city traffic. Bus services in Vietnamese towns do not yet meet passengers' current needs and are not popular with passengers, especially in terms of time and convenience. This article analyzes the factors affecting urban people's intention to use buses in Vietnam and, on that basis, makes recommendations to the authorities in cities to enhance the attractiveness of bus usage. Twenty-seven factors have been identified as affecting the need to travel by bus. The survey results show that there are still many barriers to attracting passengers using bus services in urban metropolitan areas. Therefore, urban governments in Vietnam need to adjust the current bus route network to suit the needs of the people, especially students, to increase its coverage. © 2023 Silesian University of Technology. All rights reserved.
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