Retail Tales and Tribulations: Transmedia Brands, Consumer Products, and the Significance of Shop Talk
This article challenges media studies scholars to pay closer attention to retail spaces as sites that mediate how entertainment franchises engage consumers. Examining retail through a media industries lens, it argues that retail is a site of struggle among retailers and brand owners over how brand s...
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| Format: | Article |
| Language: | English |
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University of Texas Press
2019
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| Online Access: | View Fulltext in Publisher |