Online MAP enforcement: Evidence from a quasi-experiment

Online MAP enforcement: Evidence from a quasi-experiment

This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the minimum advertised price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to influence prices set by their down...

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Bibliographic Details
Main Author:	Israeli, A. (Author)
Format:	Article
Language:	English
Published:	INFORMS Inst.for Operations Res.and the Management Sciences 2018
Subjects:	Channel relationships e-commerce Legal Pricing Pricing policy Quasi-experiment
Online Access:	View Fulltext in Publisher

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