Online MAP enforcement: Evidence from a quasi-experiment
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the minimum advertised price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to influence prices set by their down...
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| Format: | Article |
| Language: | English |
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INFORMS Inst.for Operations Res.and the Management Sciences
2018
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| Online Access: | View Fulltext in Publisher |