From toilet to table: value-tailored messages influence emotional responses to wastewater products

Background: Products made from recycled organic materials are an important part of a circular economy, but the question is whether they will be adopted by the public. Such products can elicit strong emotional responses and public resistance. As a case in point, we studied products made from sewage w...

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Bibliographic Details
Main Authors: Contzen, N. (Author), de Hoog, O. (Author), Judge, M. (Author), Perlaviciute, G. (Author), Steg, L. (Author)
Format: Article
Language:English
Published: BioMed Central Ltd 2021
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Online Access:View Fulltext in Publisher