Intentions to Enhance Tourism in Private Households: Explanation and Mediated Effects of Entrepreneurial Experience
In two remote regions in the Caucasus (Georgia), the tourism sector gains importance as a source of income. Based on the theory of planned behaviour (Ajzen, 1991), a structural equation model was applied to explore the factors that determine the intentions of private households to enhance their acti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |