Persistence Decisions: It’s Not Just About the Money

Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family business entrepreneurs are generally more persistent than other entrepreneurs and (b)...

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Bibliographic Details
Main Authors: Ahuja, M.K (Author), Kushev, T.N (Author), Ma, D. (Author), Manikas, A.S (Author), Mattingly, E.S (Author)
Format: Article
Language:English
Published: Sage Publications India Pvt. Ltd 2019
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