Helpfulness assessment of online reviews: The role of semantic hierarchy of product features
Effective use of online consumer reviews is hampered by uncertainty about their helpfulness. Despite a growing body of knowledge on indicators of review helpfulness, previous studies have overlooked rich semantic information embedded in review content. Following design science principles, this study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association for Computing Machinery
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |