Colour cosmetics consumption among Moroccan women: Examining the nexus of attitudes, religion and the media
This paper examines colour cosmetic consumption of Morrocan women in relation to the influence of attitudes, religion and the media. With data from 498 women and using the theory of planned behaviour, this study shows that attitude and Perceived behaviour control (PBC) affect positively consumer int...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Blackwell Publishing Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |