The benefit of collective reputation
We study a model of reputation with two long-lived firms who operate under a collective brand or as two individual brands. Firms' investments in quality are unobserved and can only be sustained through reputational concerns. In a collective brand, consumers cannot distinguish between the two fi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell Publishing, Inc.
2019
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| Online Access: | View Fulltext in Publisher |