Time allocation in entrepreneurial selling: Impact of consumer peer learning and incumbent reaction
How should technology entrepreneurs allocate their time to potential customers? Considering two important dynamics that influence consumers' purchase decisions regarding new technology products, consumer peer learning and incumbent reaction, we study the tactical-level time allocation decision...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |