What makes a good paper? Analytic and Continental ideals in consumer culture theory
Purpose: This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community. Design/methodology/approach: Two CCT researchers discuss the merits of Analytic and Continental...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Ltd.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |