Exploring the meteoric rise of online food ordering apps (OFOAs): the moderating role of visibility
Purpose: Online food ordering apps (OFOAs) have become increasingly popular, and consumers have widely recognized their benefits, particularly during pandemics or lockdowns. Despite the growing popularity of OFOAs, little is known about technology acceptance theories and their impact on purchase int...
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| Format: | Article |
| Language: | English |
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Emerald Group Holdings Ltd.
2021
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| Online Access: | View Fulltext in Publisher |