PDO labels and food preferences: results from a sensory analysis
Purpose: The paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods. Design/methodology/approach: The study employs an experimental lab study based on the affecti...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |