Young children’s perceptions of branded healthy fast food
Purpose: The purpose of this paper is to examine the role of branding on healthy fast food items. Design/methodology/approach: A total of 20 children (age 4–6) performed one open sort and four closed card sorts about food preferences, perceived healthiness and perceived parental preferences using br...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |