UNC Perceived Message Effectiveness: Validation of a Brief Scale

UNC Perceived Message Effectiveness: Validation of a Brief Scale

Background: Interventionists commonly identify promising messages for health communication efforts based on audience members' ratings of perceived message effectiveness (PME). Purpose: We sought to validate a new PME measure that improved on existing scales by focusing on the behavior and respo...

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Bibliographic Details
Main Authors: Baig, S.A (Author), Boynton, M.H (Author), Brewer, N.T (Author), Gottfredson, N.C (Author), Noar, S.M (Author), Ribisl, K.M (Author)
Format: Article
Language:English
Published: Oxford University Press 2018
Subjects:
adolescent
Adolescent
adult
Adult
aged
Aged
behavior assessment
Behavior Rating Scale
comparative study
female
Female
Formative research
Health communication
Health Communication
human
Humans
Item response theory
male
Male
medical information
Message development
middle aged
Middle Aged
program evaluation
Program Evaluation
psychology
Psychometrics
psychometry
reproducibility
Reproducibility of Results
Smokers
smoking
young adult
Young Adult
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