What do merchandisers need to succeed?: development of an apparel merchandising competency framework

Based on the analysis of extant research, this study identified the knowledge and skills that merchandising professionals need to succeed in the retail industry. These knowledge and skills were systematically analysed and categorised into in several constructs, categories, and types to create a comp...

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Bibliographic Details
Main Authors: Jacobs, B. (Author), Karpova, E. (Author)
Format: Article
Language:English
Published: Taylor and Francis Ltd. 2019
Subjects:
Online Access:View Fulltext in Publisher