What residents of potential Olympic cities want: using conjoint analysis to deal with dominant and heterogeneous preferences
Understanding residents’ preferences for mega-sports events is a hot topic in tourism and event research. Thus far, most studies have assumed homogeneous preferences, and linear utility additivity of all event attributes when measuring residents’ support. This study uses an adaptive choice-based con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |