Individual and Group Brainstorming: Does the Question Matter?
The goal of this research was to test whether the kind of question that is used to prompt brainstorming differentially affects individual and group idea generation performance. More specifically, it was examined if prompts that require brainstormers to generate alternate uses for common objects (e.g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2019
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| Online Access: | View Fulltext in Publisher |