Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework

Global gender asymmetries in marketing and consumer behavior were recently exemplified by the Transformative Gender Justice Framework (TGJF). The TGJF, however, lacks an explicit reference to power–an aspect that becomes apparent when it is used to assess a consumer phenomenology. In this article we...

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Bibliographic Details
Main Authors: Coleman, C.A (Author), Hein, W. (Author), Ourahmoune, N. (Author), Steinfield, L.A (Author), Tuncay Zayer, L. (Author)
Format: Article
Language:English
Published: Routledge 2019
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Online Access:View Fulltext in Publisher

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