Disney in Spain (1930–1935)
This article looks at the ways in which the global brand par excellence–Mickey Mouse–spread throughout Spain in the early 1930s. In tracing the creative and commercial interplay with the Mickey character we show how the Disney Company failed to obtain any significant intellectual property rights in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |