US Consumers' Online Shopping Behaviors and Intentions during and after the COVID-19 Pandemic

A study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model...

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Bibliographic Details
Main Authors: Chen, X. (Author), Jensen, K.L (Author), Yenerall, J. (Author), Yu, T.E (Author)
Format: Article
Language:English
Published: Cambridge University Press 2021
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Online Access:View Fulltext in Publisher
Description
Summary:A study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions. © 2021 Cambridge University Press. All rights reserved.
ISBN:10740708 (ISSN)
DOI:10.1017/aae.2021.15