Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?
This paper investigates the influence of green self-identity (GSI) and two attributes of locus of control, namely external environmental locus of control (ExLOC) and pro-environmental locus of control (PELOC), to predict perceived consumers’ effectiveness (PCE) on green purchase intentions (GPI) usi...
Main Authors: | Goel, P. (Author), Lal, M. (Author), Rana, N.P (Author), Sharma, A. (Author), Sharma, N. (Author) |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd
2022
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Subjects: | |
Online Access: | View Fulltext in Publisher |
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