Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?

This paper investigates the influence of green self-identity (GSI) and two attributes of locus of control, namely external environmental locus of control (ExLOC) and pro-environmental locus of control (PELOC), to predict perceived consumers’ effectiveness (PCE) on green purchase intentions (GPI) usi...

Full description

Bibliographic Details
Main Authors: Goel, P. (Author), Lal, M. (Author), Rana, N.P (Author), Sharma, A. (Author), Sharma, N. (Author)
Format: Article
Language:English
Published: Elsevier Ltd 2022
Subjects:
Online Access:View Fulltext in Publisher

Similar Items