When audiences become advocates: Self-induced behavior change through health message posting in social media

Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 38...

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Bibliographic Details
Main Authors: Huskey, R. (Author), Keblusek, L. (Author), Nabi, R.L (Author), Nicholls, S.B (Author), Reed, M. (Author)
Format: Article
Language:English
Published: Elsevier Ltd 2019
Subjects:
Online Access:View Fulltext in Publisher