When audiences become advocates: Self-induced behavior change through health message posting in social media

Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 38...

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Bibliographic Details
Main Authors: Huskey, R. (Author), Keblusek, L. (Author), Nabi, R.L (Author), Nicholls, S.B (Author), Reed, M. (Author)
Format: Article
Language:English
Published: Elsevier Ltd 2019
Subjects:
Online Access:View Fulltext in Publisher
LEADER 01923nam a2200349Ia 4500
001 10.1016-j.chb.2019.05.030
008 220511s2019 CNT 000 0 und d
020 |a 07475632 (ISSN) 
245 1 0 |a When audiences become advocates: Self-induced behavior change through health message posting in social media 
260 0 |b Elsevier Ltd  |c 2019 
856 |z View Fulltext in Publisher  |u https://doi.org/10.1016/j.chb.2019.05.030 
520 3 |a Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 382 participants viewed one of eight versions of a melanoma awareness video and were given the opportunity to post it to their Facebook page. Video sharers reported increased sun safety behavior one week later, even after accounting for a range of sun safety-related predictors. Emotional intensity and self-efficacy emerged as key message sharing predictors. These findings align with cognitive dissonance theory, offering unique evidence in a mediated context with relatively enduring effects, and expands the dialogue about the self-persuasive power of social media. © 2019 Elsevier Ltd 
650 0 4 |a Dissonance 
650 0 4 |a Dissonance 
650 0 4 |a Economic and social effects 
650 0 4 |a Emotion 
650 0 4 |a Emotion 
650 0 4 |a Health 
650 0 4 |a Health 
650 0 4 |a Message sharing 
650 0 4 |a Message sharing 
650 0 4 |a Self-effects 
650 0 4 |a Self-effects 
650 0 4 |a Social media 
650 0 4 |a Social media 
650 0 4 |a Social networking (online) 
700 1 |a Huskey, R.  |e author 
700 1 |a Keblusek, L.  |e author 
700 1 |a Nabi, R.L.  |e author 
700 1 |a Nicholls, S.B.  |e author 
700 1 |a Reed, M.  |e author 
773 |t Computers in Human Behavior