Research productivity of faculty at 30 leading marketing departments
This manuscript documents the research productivity over a 10-year period (2007–2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was 0.40 publications per year. We find no meaningful difference in productivity between...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |