Planning for Multiple Shopping Goals in the Marketplace
Four online grocery-shopping experiments and one field study using video-tracking technology at a grocery store document how shoppers’ motivation evolves from the beginning to the end of their shopping trips. We uncover unique motivational patterns as shoppers achieve multiple subgoals (i.e., choose...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |