Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets
Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell Publishing
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |