Bending Opinion : Essays on Persuasion in the Public Domain

With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no com...

Full description

Bibliographic Details
Other Authors: Haaften, van, T. (Editor), Jansen, H. (Editor), Jong, de, J. (Editor), Koetsenruijter, W. (Editor)
Format: eBook
Published: Leiden Leiden University Press 2011
Subjects:
Online Access:Get fulltext