Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

<B>Die Arbeit wurde mit dem <I>Rudolf Sallinger Preis</I> und dem Preis der Dr. Maria Schaumayer-Stiftung ausgezeichnet.</B><BR> Die am Institut für Handel & Marketing der Wirtschaftsuniversität Wien verfasste Arbeit beschäftigt sich mit dem bisher in der Handels...

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Bibliographic Details
Main Author:	Hehle, Friederike (auth)
Format:	eBook
Published:	Bern Peter Lang International Academic Publishers 20121210
Subjects:	Sales & marketing management Market research Anwendung Automatenverkauf Betriebstyp Convenience Convenient Fokusgruppeninterview Hehle Konzepts Strukturgleichungsmodell Vending
Online Access:	Get fulltext

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