Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner Programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
| Main Author: | |
|---|---|
| Format: | eBook |
| Published: |
Bern
Peter Lang International Academic Publishers
20131127
|
| Subjects: | |
| Online Access: | Get fulltext |