Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Business; Management science; Market research; Statistics

Bibliographic Details
Main Author:	Dolnicar, Sara (auth)
Other Authors:	Grün, Bettina (auth), Leisch, Friedrich (auth)
Format:	eBook
Published:	Singapore Springer Nature 2018
Subjects:	Market research Probability & statistics Business Management science Statistics
Online Access:	Get fulltext


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005	20200318
020			\|a 978-981-10-8818-6
024	7		\|a 10.1007/978-981-10-8818-6 \|c doi
041	0		\|h English
042			\|a dc
100	1		\|a Dolnicar, Sara \|e auth
856			\|z Get fulltext \|u http://library.oapen.org/handle/20.500.12657/23073
700	1		\|a Grün, Bettina \|e auth
700	1		\|a Leisch, Friedrich \|e auth
245	1	0	\|a Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
260			\|a Singapore \|b Springer Nature \|c 2018
300			\|a 1 electronic resource (324 p.)
506	0		\|a Open Access \|2 star \|f Unrestricted online access
520			\|a Business; Management science; Market research; Statistics
540			\|a Creative Commons
546			\|a English
650		7	\|a Market research \|2 bicssc
650		7	\|a Probability & statistics \|2 bicssc
653			\|a Business
653			\|a Management science
653			\|a Market research
653			\|a Statistics

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