Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

• Main Author: Dolnicar, Sara (auth)
• Other Authors: Grün, Bettina (auth), Leisch, Friedrich (auth)
• Format: eBook
• Published: Singapore Springer Nature 2018
• Subjects: Market research; Probability & statistics; Business; Management science; Statistics
• Online Access: Get fulltext
• Physical Description: 1 electronic resource (324 p.)
• ISBN: 978-981-10-8818-6
• Access: Open Access

Business; Management science; Market research; Statistics