Involvement and Information: How Do They Affect the Price Consumers Are Prepared to Pay?

Involvement and Information: How Do They Affect the Price Consumers Are Prepared to Pay?

Bibliographic Details
Main Author:	Symes, Corinne Ann
Format:	Others
Language:	English
Published:	W&M ScholarWorks 1990
Subjects:	Behavior and Behavior Mechanisms Marketing Psychology
Online Access:	https://scholarworks.wm.edu/etd/1539625634 https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=4591&context=etd

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