Marketing to the 'liberated' woman: Feminism, social change, and beauty culture, 1960--2000
This dissertation is a study of the influence of the women's movement on the marketing of beauty products between 1960 and 2000. The first and last chapters study feminist critiques of normative beauty standards and explore the challenges feminists faced when they tried to effect cultural chang...
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| Format: | Others |
| Language: | English |
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W&M ScholarWorks
2005
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| Online Access: | https://scholarworks.wm.edu/etd/1539623483 https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=3274&context=etd |