Saga, strategy and the marketing mix: A case study of Lynchburg College
The purpose of this study was to investigate the extent to which institutional saga and charter influence the formulation of institutional operating strategy and the degree to which the resultant strategy utilizes the concept of the marketing mix in an attempt to achieve institutional objectives.;Ly...
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| Format: | Others |
| Language: | English |
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W&M ScholarWorks
1987
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| Online Access: | https://scholarworks.wm.edu/etd/1539618696 https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=1906&context=etd |