Social Media Data Strategies Bankers Use to Increase Customer Market Share
Banking leaders who fail to implement social media data-driven marketing strategies lose opportunities to increase customer market share through customer acquisition and retention, improved customer service, heightened brand awareness, customer cocreation, and relationship management. The purpose of...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
ScholarWorks
2019
|
| Subjects: | |
| Online Access: | https://scholarworks.waldenu.edu/dissertations/7356 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=8633&context=dissertations |