Global Mindset Strategies for Increasing Hotels' Performance

• Main Author: Donato, Robert A
• Format: Others
• Language: en
• Published: ScholarWorks 2019
• Subjects: Competitive Advantage; Diversity; Global Mindset; Hospitality; Hotel Performance; Hotels; Marketing
• Online Access: https://scholarworks.waldenu.edu/dissertations/6783; https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=8062&context=dissertations

Between 2010 and 2014 there was a 25% increase in international visitors to the United States, which signifies an opportunity for leaders and managers with a global mindset to take advantage of the opportunities derived from globalization to increase competitive advantage. However, some organizations have not prepared executives and managers to operate in a global environment, which can lead to business failure. The purpose of this multicase study was to gain an understanding of what global mindset strategies hotel executives developed to increase competitive advantage. The target population consisted of the general managers, directors of sales, and directors of catering from 3 full-service hotels at two international airports in the United States who have developed and deployed successful strategies reflecting a global mindset. Porter's 5 forces model served as the conceptual framework for this study. Data sources for this study included semistructured interviews, company websites, advertisements, franchise disclosure documents, and observations. Based on coding interview transcripts, creating mind maps using software, and methodological triangulation of the data, 3 themes emerged: leverage brand resources, personalize services, and leverage staff diversity for service delivery. The implications of this study for positive social change include the potential to create a multiplier effect starting with increased staffing due to increased business volume and profits. The potential increase in competitive advantage may also help hotels prosper and help to ensure funds are available for the hotels to remain contributing businesses for local communities' tax revenues to benefit citizens.