Customer Engagement Strategies Leaders Use to Sustain Small Businesses
The purpose of this single-case study was to explore strategies small business leaders used to engage the next generation of customers to ensure sustainability for longer than 5 years. The study population included senior leaders from a for-profit company headquartered in the mid-Atlantic region of...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2019
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/6546 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7825&context=dissertations |