Branding Strategies of Service Small and Medium-Sized Enterprise Owners
Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/6118 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7397&context=dissertations |