Effective Marketing Strategies to Reach Mobile Users
Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4252 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5355&context=dissertations |