Perceptions Among Senior Consumers Regarding Stereotyping in Magazine Advertisements
Marketing decision makers often employ stereotypes in their advertising messages, but constant exposure to negative messages is offensive to older consumers and contributes toward ageism. The general problem is that many senior adults feel dissatisfied with advertising directed toward them and may n...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2017
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/3405 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=4508&context=dissertations |