A Comparison of Marketing Techniques Among Military Recruiters
The U.S. Department of Defense spent $11 billion in enlistment and retention bonuses from 2006 to 2010, which had only a marginally positive effect on the enlistment rate for the Army. The case study addressed this business problem of recruiting by exploring marketing strategies successful recruitin...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2016
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/2220 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3323&context=dissertations |